Ride London On this day you can take part with 20,000 cyclists in this 100 mile iconic event, following the route taken by the competitors in the 2012 London Olympic games. Weather permitting, the route will be on fully closed roads starting in the Queen Elizabeth Olympic Park, passing some of the most famous London landmarks and taking in Box Hill before finishing on The Mall. For further information about this event and FAQ's please visit the Prudential Ride London Website Would you like to ride for Hope and Aid Direct. If so please complete the application form. We ask for a minimum of £400 sponsorship and there is a £40 registration fee however, on the form below please let us know how much you think you can raise.